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The smart first step in business.

In this video, I discuss four common approaches to starting a business and the advantages and disadvantages of each approach.

Getting and finding clients.

Getting and finding clients can be tricky and frustrating, particularly when you’re in the beginning phases of building your business. In this video, Niche Nailers founder, Marlita Hill, shares some tips to consider to help entrepreneurs position themselves to turn people they encounter into paying customers.

Niching for multi-passionates.

In this video, I share my experience as a multi-passionate defining my niche and provide tips to help other multi-passionates in considering the overarching themes that drive their work.

Why tools are not the smart first step.

In this video, I explain why focusing on tools (like website, logo, funnels, etc) are not the smart way to start your business.